About LDK Advisory Services
LDK Advisory Services is a business consulting firm dedicated to solving complex B2B sales challenges and achieving sustainable revenue performance.
We operate on the foundational belief that enduring sales excellence is not achieved through generic, one-size-fits-all sales enablement solutions, but through strategic consulting solutions that align people, processes, tools, technology, and culture with market opportunity.Too often, organizations invest heavily in ad-hoc solutions, training, technology, or new methodologies, without first establishing a clear sales enablement strategy and selling system. This results in wasted resources and inconsistent performance.
Our Advisory Approach
We are committed to providing differentiating insight and guidance to senior sales leaders that demand elite teams and scalable growth. Our comprehensive portfolio of Consulting Services spans the entire revenue ecosystem:
​
-
Sales Enablement Strategy
-
Sales Execution & Performance Optimization
-
Organizational Health & Change Management
-
Customized Sales Training
Where most firms stop at recommendations, LDK delivers deep, lasting change. Our highly effective customized sales training and enablement programs are part of our comprehensive solutions, ensuring that strategies and processes are fully adopted in the field.Established in 2014, LDK was founded on the conviction that sellers deserve relevant, action-oriented enablement, not irrelevant, off-the-shelf content. We teach sales professionals how to think about selling, not just what to say, equipping them to take the right action in any sales situation.LDK Advisory Services: Ready to help you build the strategy, sustainable selling system, and execution engine required to position your team to win bigger, better, and more.
Meet Anita Nielsen, President - LDK Advisory Services
%20(1).png)
Anita Nielsen, President of LDK Advisory Services, is a professional sales trainer, speaker and enablement consultant with more than 25 years of experience in B2B Sales and Sales Enablement. She supports founders, CFOs, and senior sales leaders around the world by delivering customized sales training and coaching solutions to educate, enable, and empower sales teams to consistently meet or exceed quotas.
Her proprietary training programs, Psyched2Sell™ and Value Centric Selling, help sellers master critical skills spanning the sales process from discovery to negotiation, resulting in teams winning bigger, better, and more, while creating customers for life.
Anita is one of today’s most prominent voices in the B2B sales space. She delivers invaluable practical insights in her bestselling book "Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career" and actively contributes thought leadership to Linkedin on topics including how sellers must adapt as sales evolves and how they can incorporate proven best practices into their sales motion. In recognition of this and other influential work, she has been named a Top Sales Influencer by Salesforce (2022–2025), a LinkedIn Sales Influencer (2023–2025), and a Top Woman Sales Expert (2020-2025).
Anita’s trench experience and expertise are also sought by respected academic and government institutions. She has served as a Sales Coach for MBA students at Harvard Business School for the past five years. She was invited to serve as the sales subject matter expert and trainer for the U.S. Small Business Administration’s T.H.R.I.V.E. Business & Leadership Accelerator program.
Anita’s clients know her as “The Sales Sensei” because of her unique ability to truly see the whole salesperson, meet them exactly where they are, ignite their confidence, and accelerate their journey to become elite sales professionals.
​
Anita earned a Bachelor of Science in Psychology from the University of Illinois and her Master of Business Administration from New York Institute of Technology.​ Anita lives in the south suburbs of Chicago with her husband and two teenaged children.
Why an Elephant?
​
I have had an affinity for elephants for as long as I can remember. In my sales training classes, I allude to a powerful metaphor created by Jonathan Haidt which involves an elephant. I can’t give it away, you'll have to take the Psyched2Sell class to learn all about it. I have found that the metaphor and associated thought process are extremely valuable in the world of sales. I've never seen something "stick" with sales professionals as this elephant metaphor does. I have found that teaching and contextualizing this metaphor to b2b sales is the most powerful way to help sales professionals provide personalized value, differentiate themselves and create customers for life.
​
The elephant universally symbolizes luck and loyalty. In the Hindu Religion, Ganesha, the Elephant God governs new beginnings and is the patron of intellectuals and authors. So, It made perfect sense for me to choose the Elephant as the logo to represent my company. Finally, the five bursts of water coming up from the elephant’s trunk symbolize Punjab (which means 5 rivers) in India, which is where I was born.