About LDK Advisory Services
Most sales training companies operate as if sales training is one size fits all. Off-the-shelf programs are built by people who know little or nothing about sales professionals, their sales motion, or the culture they operate in. To make it worse, the sessions are often delivered by someone who’s never sold a thing. How can we expect that kind of training to stick? It does not.
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Businesses invest in sales training to improve performance, increase revenue, and fuel consistent growth. But the generic, recycled training content doesn't stick. Learning is forgotten in weeks, maybe less. At LDK, we build custom training based on holistic 1:1 discovery with our clients' sellers so that it addresses their needs and challenges.
Our sales training and enablement programs drive lasting behavior change because we don't teach sales people how to sell with scripts and checklists , we teach them how to think about selling so they learn to take the right action in any sales situation.
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We were established in 2014 because our founder was sick of people wasting sellers' time with irrelevant, generic, and off the shelf training content. We've helped dozens of businesses across industries and around the globe to improve sales performance and revenue results.
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LDK Advisory Services is here to help sales leaders level up their teams through custom sales training that teaches them how to win bigger, better, and more. ​
Meet Anita Nielsen, President - LDK Advisory Services
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Anita Nielsen, President of LDK Advisory Services, is a professional sales trainer, speaker and enablement consultant with more than 25 years of experience in B2B Sales and Sales Enablement. She supports founders, CFOs, and senior sales leaders around the world by delivering customized sales training and coaching solutions to educate, enable, and empower sales teams to consistently meet or exceed quotas.
Her proprietary training programs, Psyched2Sell™ and Value Centric Selling, help sellers master critical skills spanning the sales process from discovery to negotiation, resulting in teams winning bigger, better, and more, while creating customers for life.
Anita is one of today’s most prominent voices in the B2B sales space. She delivers invaluable practical insights in her bestselling book "Beat the Bots: How Your Humanity Can Future-Proof Your Tech Sales Career" and actively contributes thought leadership to Linkedin on topics including how sellers must adapt as sales evolves and how they can incorporate proven best practices into their sales motion. In recognition of this and other influential work, she has been named a Top Sales Influencer by Salesforce (2022–2025), a LinkedIn Sales Influencer (2023–2025), and a Top Woman Sales Expert (2020-2025).
Anita’s trench experience and expertise are also sought by respected academic and government institutions. She has served as a Sales Coach for MBA students at Harvard Business School for the past five years. She was invited to serve as the sales subject matter expert and trainer for the U.S. Small Business Administration’s T.H.R.I.V.E. Business & Leadership Accelerator program.
Anita’s clients know her as “The Sales Sensei” because of her unique ability to truly see the whole salesperson, meet them exactly where they are, ignite their confidence, and accelerate their journey to become elite sales professionals.
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Anita earned a Bachelor of Science in Psychology from the University of Illinois and her Master of Business Administration from New York Institute of Technology.​ Anita lives in the south suburbs of Chicago with her husband and two teenaged children.
Why an Elephant?
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I have had an affinity for elephants for as long as I can remember. In my sales training classes, I allude to a powerful metaphor created by Jonathan Haidt which involves an elephant. I can’t give it away, you'll have to take the Psyched2Sell class to learn all about it. I have found that the metaphor and associated thought process are extremely valuable in the world of sales. I've never seen something "stick" with sales professionals as this elephant metaphor does. I have found that teaching and contextualizing this metaphor to b2b sales is the most powerful way to help sales professionals provide personalized value, differentiate themselves and create customers for life.
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The elephant universally symbolizes luck and loyalty. In the Hindu Religion, Ganesha, the Elephant God governs new beginnings and is the patron of intellectuals and authors. So, It made perfect sense for me to choose the Elephant as the logo to represent my company. Finally, the five bursts of water coming up from the elephant’s trunk symbolize Punjab (which means 5 rivers) in India, which is where I was born.