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About Us

LDK Advisory Services was founded because there are far too many sales methodologies, trainings and content that focus on a "one size fits all" approach. These types of trainings and methodologies set leaders and sellers up to fail miserably. 


We recognized the only way that sales enablement activities really work and stick is when they are highly customized and personalized based on a unique sales team in a distinct culture.  

That's why we are here, to help sales leaders create high performing sales organizations and accelerate profitable growth. 

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Meet Anita Nielsen, President - LDK Advisory Services

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I am a  Sales Performance Strategist, Consultant, and Coach.   I have 20 years of cross industry experience from various roles in B2B Sales and Sales Enablement.   

I am committed to my clients' success and am relentless in finding solutions for  the various problems faced by senior B2B sales leaders.  I've been a "fixer" for sales leaders and I have the ability to create sustainable sales success beyond just  the numbers and into the realms of improved  sales  team engagement and  enhanced customer experience.


My objective is to understand the root cause(s) for an organization's sales challenges, most of the time it's to do with people, and determine how to address those challenges in a positive and effective manner.  I only work with clients that understand today's B2B sales landscape demands a holistic, more human approach to value creation. I don't "templatize" my clients or and try to fit them into an existing  solution.  Your sales team is unique - the journey for growth and excellence must be, too. 

If you are ready to try a proven, people centered approach to growth and sales success, LDK is the partner you need. If it is time your sales team levels up to sell bigger, better and more, contact me, directly, at ​815-210-6918. 

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Why an Elephant?

I have had an affinity for elephants for as long as I can remember.  In my sales training classes, I allude to a powerful metaphor created by Jonathan Haidt which involves an elephant.  I can’t give it away, you'll have to take the Psyched2Sell class to learn all about it. I have found that the metaphor and associated thought process are extremely valuable in the world of sales.  I've never seen something "stick" with sales professionals as this elephant metaphor does.  I have found that teaching and contextualizing this metaphor to b2b sales is the most powerful way to help sales professionals provide personalized value, differentiate themselves and create customers for life.

The elephant universally symbolizes luck and loyalty. In the Hindu Religion, Ganesha, the Elephant God governs new beginnings and is the patron of intellectuals and authors. So, It made perfect sense for me to choose the Elephant as the logo to represent my company.  Finally, the five bursts of water coming up from the elephant’s trunk symbolize Punjab (which means 5 rivers) in India, which is where I was born.   

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