If they haven’t trained you how to effectively coach your sales team yet, they probably never will.
Stop waiting for the support that isn't coming.
It's time to Invest in your own coaching success
We've Built the Training Every Sales Leader Needs:
Human-to-Human Sales Coaching
A live, virtual course for B2B Sales Leaders.
You weren't set up to succeed as a sales coach.
So now, you set yourself up.
Do any of these sound familiar? Our Virtual Human-to-Human Sales Coaching Course will help!
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Training? What training? I never got any.
Finally, you'll learn the coaching skills every sales leader needs, but no one really teaches.
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They keep giving me the same canned answers to coaching questions.
Master high-impact questions to cut through the BS and get them to to reveal the reality.
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I have to keep coaching them on the same thing - over and over.
Learn a simple framework to create behavior change that actually sticks.
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Some reps are easy to fire up. Others? Nothing works.
Uncover what really motivates each seller and coach to it.
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They go on and on. How am I not supposed to tune out?
Build listening habits that keep you engaged and make reps feel heard.
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I tell them what to do, but they show up the next week having done nothing.
Create accountability that makes reps follow through, week after week.
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No matter how I say it, my feedback always seems to piss them off.
Deliver feedback that’s firm and fair, without making reps defensive.
Course Details
Selective Admission
You'll apply to join. We'll select individuals to create a cohort balanced in experience, industry, and other criteria to ensure high impact.
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Format
5 × 90-minute live, interactive virtual group sessions ​​
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Introductory 1:1 Call
One 30-minute 1:1 kickoff call with Anita before the cohort starts.
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Between Sessions
Homework includes exercises so you practice with your reps in real time.
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Follow-Up
One 60-minute group check-in call 3–5 weeks after the course ends.
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Cohort Size
Capped at 10 leaders to keep it interactive and personal.​​​
Apply now for the Spring 2026 Cohort!
*Only 10 Seats Available*
Lock in your spot for just $995