Value Centered Selling: Beat Competition, Bots, and the Status Quo by Delivering Personalized Value

If a machine can do something within the B2B sales cycle better, faster, or cheaper than a sales professional, make no mistake,  the machine WILL be doing that thing, sooner rather than later. That's our reality in modern B2B sales. Simple, transactional selling continues to be automated.  A human sales professional that only sells transactionally doing something a machine can do. Soon, that sales role will belong to a Bot.  

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This on demand course requires only one hour to complete.  It is designed for busy B2B sales professionals who want to move beyond transactional selling and learn how to engage buyers in a more human-to-human, connected way.  It's  for sales professionals who want to stay relevant and continue to be successful in the career they've built and love - sales pros who wan to get future-ready.

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Future-ready B2B sales professionals recognize they need to double down on what makes them uniquely human, the skills that machines cannot replicate. Things like showing up with the sincere intention to help your buyer succeed, asking high-impact questions to uncover buyer needs and to enable buyer emotions to seep into the conversation, and listening deeply to make sure buyers feel heard.   

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In Anita Nielsen's first ever online course on Udemy, you'll  be introduced to The Buyerarchy of Needs™, a proprietary framework that helps you understand the three levels of need your buyers have and the different types of value that are created when those needs are addressed. This framework positions you to create a holistic, differentiated, and human value proposition that cannot be replicated - by machines or fierce competitors. 

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To be future-ready, sales professionals have to do the things machines can’t do. When you master the skills in this course,  you'll be future-ready and able to win bigger, better, and more - while creating customers for life.

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